Guide
Furniture trade programs in Canada compared
A furniture trade program is a supplier's scheme that gives qualifying businesses a discount off retail prices, along with services such as delivery to clients and dedicated support. Also called designer programs or to-the-trade programs, they differ widely in discount, eligibility and terms. This comparison covers programs open to Canadian buyers, using each company's own published terms as of October 2026.
How do Canadian furniture trade programs compare?
Discounts on the programs below range from 10% to 25% off retail for standard trade accounts.
| Program | Trade discount | Minimum order | Who qualifies | Approval |
|---|---|---|---|---|
| Artisan Furniture Canada | 25% off MSRP; up to 50% on bulk wholesale | None, no annual spend | Retailers, online stores and dropshippers, designers, stagers, hospitality, builders | Prices visible on sign-up; reviewed within 1 business day |
| Crate & Barrel / CB2 Canada | 20% off full-price items | None | Accredited design professionals, stagers, contractors, business owners | Application |
| Valley Ridge | 10–20% off regular-priced items | None stated | Design professionals with two proofs of business; renewed yearly | 3–5 business days |
| Wayfair.ca Trade | Trade-only discounts (rate not published) | Not stated | Designers, architects, contractors, developers | Application |
Terms checked October 2026. Programs change, so confirm current terms with each company.
What types of trade program are there?
Trade programs fall into three types, and the type matters more than the headline discount:
- Retailer trade programs: a discount off a retail store's own prices, for design professionals buying for clients. Usually 10–20%, with full-price items only.
- Wholesaler trade accounts: a supplier that sells mainly to businesses, with deeper discounts, data feeds and dropship options for resellers.
- Bulk wholesale terms: volume pricing for retailers and projects that buy in quantity.
A retailer program suits a designer buying occasionally for clients. A wholesaler account suits anyone who resells regularly, including online stores.
Which program suits which kind of buyer?
- Interior designers: look at the discount on full-price items, delivery to client homes and the quality of spec data.
- Retailers and online stores: look for resale rights, product feeds and stock in Canada.
- Home stagers: look for no minimums and fast delivery.
- Builders and hospitality: look for bulk pricing and repeat availability of the same design.
What else should you compare besides the discount?
The discount is only one line of the cost. Also compare where stock is held, delivery charges, whether the discount applies to sale items, renewal requirements and how quickly you can see your price. See what to look for in a furniture trade program.
Buying at retail instead
Without a trade account, a business pays the same price as the public and loses the margin it would earn reselling or specifying. If you're furnishing your own home, shop retail at ArtisanFurniture.ca; for business buying, open a trade account.